Charity is normally seen as a cost to the business and outside core business activities, and businesses are trying to find a cost effective way to stand out as a Socially Responsible business to create real loyalty & engagement.

Dealing with high living expenses, every dollar donated to charity should be impactful. The lack of transparency of where our donation goes and what percentage of it is spent directly on the cause, we are left with a lack of trust in the charity sector. We’re experiencing an all-time high donor fatigue because while there are so many worthy causes to support, their processes are not always automatic and clear.

Operating a charity is proving to be difficult and even unsustainable because of the volatility of income. Significant expense and effort is actually required to acquire and maintain a charity’s income streams. So charities never feel “poorer” than ever… until today.